Lacrosse Hunting Boots
Most hunting brands focus on features, functionality and patriotism, yet miss the primal truth of what actually motivates hunters. Like wild predators, hunters are driven on a basic, fundamental level to answer the call of the wild. A bird flies. A fish swims. A hunter hunts.
PATH OF THE HUNTER
EXPERIENTIAL
What: Revitalize the ancient tradition of hunting as a rite of passage with 'The Path Of The Hunter' training program.
How: Pair young men with elder mentors in a comprehensive program set in nature's backdrop. This journey will encompass mentorship, wilderness survival training, and ethical hunting practices. By immersing participants in this experience, we not only provide a modern rite of passage but also foster connections with nature, others, and oneself, ensuring the continuation of the hunting tradition for future generations.
THE MOST DANGEROUS GAME
STUNT ACTIVATION / ENTERTAINMENT
What: Set in the dense forests of America, hunters hunt each other in a non-lethal showdown of skill and strategy, all while viewers experience the action online from the perspective of both hunters.
How: Using first-person POV cameras (GoPro), each participant's viewpoint will be live-streamed. The game will take place in real forested areas. Participants (equipped with safe laser guns or paintball markers and Lacrosse hunting boots) will navigate the terrain and use their skills to strategize and take down their opponent (safely, of course).
FOLLOW THEIR FOOTSTEPS
A VERY DANGEROUS PLUS-UP
What: Deep dives into the diverse world of hunting through intimate profiles of “dangerous game” contestants, showcasing the rich tapestry of techniques, cultures, and personal stories that shape each hunter.
How: Feature 'Hunter Profiles' on the official website and social media platforms. These profiles will offer an in-depth look at individual participants, exploring their unique hunting techniques, cultural influences, and personal narratives. Through interviews, footage, and interactive content, viewers can gain a deeper appreciation for the significance of hunting across different backgrounds and perspectives.
GEFU VEGETABLE SLICERS
Aversion to vegetables often originates in childhood, later becoming a barrier to healthy eating in adulthood. Let’s help adults rewrite this emotional narrative by reframing vegetable prep as a fun, edgy way to get vengeance on your veggies.
Film
youtube
the Veggie Slayer Kitchen Chronicles
Cooking shows rule. But not like this one. This one SLAYS.
Tune in to The Veggie Slayer Kitchen Chronicles, a cooking game show where the contestant’s only objective is to slice, dice, spiralize and slay their vegetables in the most beautiful and ornate ways possible.
Hosted by: manny the maniac
Charmismatically mischievous. Daringly garish. The perfect host for VENGEANCE. Manny helps guide us through the mayhem each episode as we watch our contestants battle for veggie vengeance supremacy.
Veggie destrcution on a mass scale…
Streamed online, all for your sick enjoyment.
Full on retro goodness
Elaborate sets, unreal contraptions, and vegetable slicing of every variety.
The only rule: total and complete veggie vengeance.
Filmed in excruciating detail.
The contestants will fight and struggle to create the most beautiful vegetable concotions.
The judges will judge…
And a Veggie Slayer champion will be crowned.
HOSTESS TWINKIES
Life is hard lately, no matter how you slice it. Which is why Twinkies should deinvent themselves back to what they’ve always been: sweet little bites of comfort for the weary.
TWITTER FEED OF FEEL GOODS
Twitter can be a cesspit of negativity. Twinkies is here to provide comfort for those weary internet travelers.
instagram: MEET GLADYS
What’s more comforting than Grandma? Meet Gladys, Instagram’s resident feel-good grandma. There are no bad vibes allowed on this channel…only feels goods and Twinkies.
Experiential
Street benches. It’s literally comfort for the weary.
Product tie-ins
MASSAGE CHAIRS. MORE COMFORT FOR THE WEARY.
OKAY, LAST ONE. CROCS x TWINKIES. ULTIMATE COMFORT.
MOON JUICE: DREAM DUST
Problem: Despite the known health benefits and the essential role it plays in overall well-being, a significant number of Americans are consistently missing out on adequate sleep.
Insight: Beyond just rest, sleep is a gateway to our subconscious, a realm of dreams, whimsy, and surrealism. Many have lost touch with this imaginative side of themselves, missing out on the rejuvenating power of dreams.
Solution: Encourage each individual to be a dreamer. We’ll inspire people to prioritize sleep while emphasizing the allure of dreams and the imaginative journeys they offer. To reconnect with their inner dreamer and rediscover the magic of the night.
Hero Messaging
OUT OF HOME
the Dream Poems
film
Script
Storyboard
STREAMING
THE SOUND OF DREAMS
Sleep music, noise machines, and lo-fi beats have a MASSIVE (near cult) following on YouTube. Let’s get involved by creating our own 24/7 “fall asleep stations.”
THE SOUNDTRACK TO YOUR DREAMS
On average, it takes a human being 15-20 minutes to fall asleep…the perfect amount of time to record live performances by ambient musicians that we could stream on Spotify and YouTube.
AI DREAM GENERATOR
Had a wild dream? Use it as a prompt in our AI dream generator and get a custom GIF or image. We can store the images on an online platform and let people upvote the strongest outputs.
Drop in your dream
Enter your dream below for delivery to the depository.
Example outputs
I dreamed I held the universe in my hand.
I dreamed my face was made of toys
We’ll collect all our “dreams”
Dreamers Drove
Choose your favorite dreams to upvote.
…and then turn this community dream depository into:
The Dream Of You
Experiential
By using a museum or immersive experience venue like Illuminarium, we can create fully immersive 360 experiences that use all of our user submitted content. People will be able to literally walk through and be surrounded by their dreams.
