After graduating college, I emailed my portfolio to Matt Heath (Party Land) and he said it wasn’t punk rock enough. I sent this back to him.
Poems
I still don’t understand what poetry even is.
SCAM LIKELY
I bought a camera and made a short film in my living room
Waze Carpool
Waze wanted a revolution against traffic. We gave it to them.
Radio
We wrote transmissions as radio ads that would play on platforms like Pandora and Spotify. They were secret, targeted messages that were meant just for YOU. Join the movement!
Announcer: Good morning, citizen! Are you enjoying your early morning commute all alone in your personal car? Are you ready to be a happy, productive member of society–
[transmissions interrupts]
Rebel Leader: If you’re hearing this, we found you. Join the movement! Download Waze Carpool. Occupy Car Seats! Repeat: Download Waze Carpool. Crush rush hour– download Waze Carpool, before it’s too—
HACKING YOUR REALITY
These digital ads ran across several social platforms, and were designed to look like your feed had glitched, broken, or been hacked to deliver you a secret message.
JOIN THE UNDERGOUND
We also made messages and encrypted videos that people had to interact with to uncover and/or trigger.
Toward the end of the campaign, we sent our characters directly into the feeds of our audience. These “feed takeover” posts were meant to resemble innocuous looking ads that were subverted by our warriors.
Stolen Hearts
A surreal film about digging too far into your partner’s past.
SAMSUNG ART STORE — MEET THE ARTIST
MEET CODY COBB
Cody is a photographer of the American West. His unique style displays landscapes in a dreamlike, surreal way.
For this project I wrote the treatment, helped develop storyboards and interview questions, and guided the edit from start to finish.
MEET Noah Kalina
Internet sensation. Face dude. Zuckerburg wedding photographer. Bird guy. Meet Noah, the quirkiest artist you’ve never met.
For this project I wrote the treatment, helped develop storyboards and interview questions, and guided the edit from start to finish.
Sambazon is an Acai company that has its roots in the Brazilian Amazon.
They take great pride in being a responsible business with sustainable harvesting practices that do good for the people of the Amazon. In 2016 when I was at Mutt, we helped them refresh their brand, update their packaging, and launch an energy drink.
In order to capture the essence of the Amazon and maintain the vibrant, friendly, approachable tone that Sambazon is known for, we went to the Amazon, to immerse ourselves in the brand’s roots.
Our inspiration was drawn from the textures, the type, the fauna, and the “imperfect but beautiful” nature of the Amazon. Our goal was to capture this in a lighthearted, playful way. The resulting work is very much art with hand painted textures, hand draw type, and original photography.
Web
Sambazon was expanding its footprint, this time into the world of energy drinks.
Staying true to Sambazon’s brand values of responsible business practices and doing good for people’s health, we helped to launch their new energy drink, Amazon Energy, into a highly competitive category as a much healthier option for consumers. The package design and messaging conveys high energy without compromising the healing benefits of Acai.
